Introduction   For farmers across Australia, drought is a very difficult problem to deal with. Should their livestock not get access to adequate water,

  The Problem   Targeted quantitative research is a critical need for management consulting companies that supports and justifies existing strategy recommendations and data-driven decision

  Introduction   Pricing optimisation is one of the most common challenges in retail. One needs to account for a range of facets such as

  Introduction   Demand forecasting presents itself as one of the foundational challenges in retail inventory management and budgeting. Traditional heuristic methods are resource intensive

  Introduction Customer segmentation and personalised marketing have become the norm in driving customer attrition and acquisition. High-value customers drive over 70% of value for

Introduction The forecasting of product and service demand, coupled with the extraction of behavioural insights, facilitates greater efficiencies in providing services to the end customer.

In this case study we explain how we developed a Price Optimisation model for one of the largest operators in sea travel. About Sealink Sealink